May 5, 2025 · 6 min read
How to Create an Electronic Press Kit (EPK)
An Electronic Press Kit (EPK) is your professional portfolio in digital form. It is the first thing a booker, promoter, or journalist looks at when deciding whether to book you, feature you, or take you seriously. A strong EPK gets you gigs. A weak one — or none at all — costs you opportunities you never even hear about.
1. Artist Bio (Short and Long)
Write two versions: a one-paragraph bio (3–4 sentences) for quick scanning, and a longer bio (200–300 words) for press features. Lead with your most impressive achievement. Mention your genre, your city, and 1–2 notable gigs or releases. Write in third person. Avoid cliches like "music is my passion." Be specific and factual.
2. Professional Photos
Include at least 3 high-resolution photos: a headshot, an action shot (performing), and a lifestyle or press photo. Hire a photographer — phone selfies will not cut it. Provide photos in both landscape (for press) and square (for social media). Include download links at full resolution (300 DPI for print, 72 DPI for web).
3. Music (Mixes and Releases)
Link to your best work: 2–3 recent mixes on SoundCloud or Mixcloud, and any original releases on Spotify, Beatport, or Bandcamp. Choose tracks that represent your current sound. If you play different styles for different events, include a mix for each (e.g., a club mix and a wedding/corporate mix).
4. Press, Features, and Testimonials
Include links to any press coverage, interviews, reviews, or features. Even small blog mentions count. If you have video content (Boiler Room sets, festival recordings, interviews), link to those too. Client testimonials from past bookings are powerful — even a one-line quote from a satisfied venue owner adds credibility.
5. Social Links and Contact
List all your active social profiles: Instagram, SoundCloud, Mixcloud, Spotify, YouTube, and your website or booking page. Include a direct booking email or link to your GigComs booking page. Make it easy for someone to book you in under 2 clicks. Remove dead or inactive links.
6. Keep It Updated
An EPK with a 2021 photo and a mix from 3 years ago tells bookers you are not active. Update your EPK every 3–6 months. Replace old mixes with new ones. Add recent gigs to your bio. Refresh your photos annually. Your EPK should reflect where you are now, not where you were.
Your EPK is your first impression with every booker and promoter who considers you. Make it count. GigComs gives every artist a public booking page (gigcoms.com/yourname) that functions as a living EPK — your bio, mixes, availability, testimonials, and booking form all in one place, always up to date.
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